Recent Work:
Wildcat Creek Winery Branding
Overview
My parents started a winery not long ago. It was a big venture for them-my father having been an accountant his entire life and my mom a school teacher. They asked me if I'd design their labels. I asked if I could brand their business.
Having put me through school, but still rather unfamiliar with what I did, they quickly saw the value in thinking about their business wholistically and as part of their customer's overall experience.
My clients, concerned that they had conflicting visions for the feel of the winery, needed a solution that effectively championed both of their visions. The solution communicates 'rustic-elegance', a fusion of their values.
Since the product has been on the shelf, it's been hard keeping up the supply. The label was designed to match the bottle's contents and carries forth the brand promises of quality, charm and character that Wildcat Creek Winery enjoys delivering so much to their customers.
Customers have identified with the brand enough to want to hang onto it. "After it was gone, I kept it (the bottle) in the kitchen. I just like seeing it around."
My Role
- brand development
- design
- fabrication
- XHTML/CSS